Onboarding flow
for Chinese market

Research

I had some understanding of cultural differences between the ways people use apps and surf the web in Western countries and Central Asia. So I carried out some research to find out more about these differences.

This is what I found about the Asian digital mindset:

• The more information a page provides, the more credible the source is.
• Tab is a common pattern to organise files and information.
• The more features an app has the more popular it becomes.
• Way of thinking: they tend to remember as much information as possible while scrolling through the content, and only then process it.

Solution

Based on the research, I decided to make a flow with a minimum number of screens while accommodating as much information as possible.

So I got three screens. The first one with all the application features is presented in the form of a slider. The second screen has a trial period button and an option to buy the annual subscription. It also has an animated illustration. The third screen includes the subscription with a discount and a trial period.

To make the development process quicker and cheaper, I decided to animate the illustration with LottieFiles.